The fast-paced change of work environments encompasses the field of creative and design jobs just as much as many other branches. The diversity of job titles alone reflexes the vast variety of different levels in this profession: There are the well-known graphic designers as well as the more modern titles communications designer, screen designer, digital and creative designer. Their common denominator these days is: None of them require much space for implementation. Huge studios and large lofts are yesteryear´s concept.
„We are experiencing strong demand for the products and services we offer in our business centers from the field of creative design jobs,“ explains Dr André Helf, CEO of COLLECTION Group, „digital media platforms provide virtually endless scenarios for successful design projects in all kinds of different disciplines, such as editorial developments, branding, corporate and industrial design as well as fashion creations. People working in those areas often need rooms with no disturbance, since they do a lot of toiling, trying and conceptualizing at an extremely high level of concentration and focus. We have rooms of all sizes in our portfolios, with flexible lease options. You shut your door and work in peace and quite. On the other hand, we offer large conference rooms for brainstorming sessions – again, with flexible lease options. You only pay space for as long as you need it, and you pay the size you need.“
Another important aspect: COLLECTION Business Center´s five-star approach, based on the philosophy that creativity needs inspiration to be at its best. „When we chose the furnishings for our centers, we made sure to select the finest quality we could find – we want our clients to feel as comfortable as possible,“ says Dr Helf, „we make sure to have our customers´ backs when it comes to mundane tasks like equipment functionality and modernization, repairs or even cleaning and catering services. We want our clients to be able to fully focus on the tasks and challenges associated with their jobs. We take care of everything else.“
Part of the creative industry´s success is the use of crossmedial promotion – and with that, close proximity to proprietors of other interfaces. „We know that our creative design customers need to have the ability to interact quickly with TV studios, advertising agencies or print media,“ recalls Dr Helf, „which is why our business centers are located in the very hearts of cities like Düsseldorf, Stuttgart, Hamburg or Vienna. Thus, we are based in the main hubs of that line of business.“
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